不同国家的开发信模板 让你订单不断吗「外贸开发信技巧」

从事外贸行业的小伙伴经常会接触到开发信，开发信写不好，回复率低，那开发客户的效果肯定不理想。因此，提高开发信的回复率也是外贸人关心的话题。

提高回复率很重要的一点，那就是不同国家的人有着不同的脾气与喜好，外贸人要抓住与不同国家的采购商的采购习惯与沟通要点，比如说中东人慢热，欧洲人追求质感，北美国家直白，南美洲则喜欢OEM......那么，针对不同国家的客户，开发信肯定是不一样的。

今天我们来分享一下，五大洲的开发信撰写要点及需要注意的问题。

01

北美国家的客户

①注意事项

北美国家主要是指美国、加拿大、墨西哥等，与他们打交道要注意：

A.要开门见山；

B.简单说明，不要复杂的表达；

C.态度认真，要有很强的时间观念；

D.用企业邮箱，尽量不用免费的QQ邮箱和个人邮箱；

E.交流用语用we代替I；

F.他们喜欢用PayPal作为支付工具；

②开发信模板

Hi, Mr. XXX，

Have a nice day !

Quality is life,customer first!

XXX Co., Ltd have 16 years experience in some product (你的产品名称）,Our market is AMERICA. Our core competencies are * and *, Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.

WISH TO BE your honest dealer and trustworthy supplier in China.We can accept payment by PAYPAL.(The easy way to pay money for American customers)

Just contact me. I am always waiting for you.

Thanks & Best regards

Kim

02

欧洲国家的客户

①注意事项

欧洲国家主要是英国、法国、意大利等，与他们打交道要注意：

A.严谨，追求质量，关注细节，崇尚契约；

B.注重时间观念，讲究效率；

C.他们喜欢能带来安全感的供应商；

D.有证书证明和售后质量保证。

②开发信模板

Hi XXX,

ABC Co., LTD is Product Business Model in China. We had the honor to service the 2nd big distributor / XXXX Company in UK; XXXX Company in USA; XXXX Company in Dubai; All our items are coming with certification and we have special team work for after sales service. We are ready for signing contact with you in case you need it, as honest dealer we never crook our customers (安全感).

(TIME IS MONEY) for you and for us. So we have professional production line and staff who are making nice quality in short time. (质量、时间)

Attachment is new items and some information about our best seller, our factory and certificate, I hope we can have long term business with you in near future.

Thanks & Best regards!

Kim

03

中东客户

①注意事项

A.喜欢大写 简单英文；

B.喜欢内容详细的邮件；

C.细节介绍公司和产品；

D.产品最好配有图片和说明书；

E.喜欢价格低的产品，喜欢品牌；

F.属于慢热型；

②开发信模板

Dear XXX,

BEFORE READING MY EMAIL, PLEASE BE SURE THAT I AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DONOT HAVE ANY BUSINESS. (首先用一种舒缓的感觉拉近与客户间的距离). Our ABC COMPANY have 10 years Professional experience in Middle EAST Market, We have served many biggest company around the world such as A公司，B公司，C公司etc. (客户鉴证显示公司实力和产品质量) and we are top in condensation and addition cured PRODUCT filed.

We trust you will like our quality and our service. We can offer you very perfect price and very nice quality. And also we sign contact with you be more safe. And we can full refund money back to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so we hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Please check it follows.

Contact me if you need any help in China, and please remember I really hope we can be good friends even you don’t do business with us, please remember this is Kim.

Thanks & Best regards,

Kim

04

南美国家的客户

①注意事项

南美国家包括巴西、阿根廷、哥伦比亚、委内瑞拉等，他们假期多，订单节奏慢，交易时间长，性格特点和喜欢的沟通方式是：

A.不妥协，坚持己见；

B.喜欢简单的英文表达，尽量不要太复杂和隆重；

C.喜欢分期付款、喜欢被提问的方式、喜欢免费样品；

D.很注重售后服务和产品的耐用性；

E.比较喜欢欧式的和有CE认证、OEM的。

②开发信模板

Hi Dear XXX,

Are you interested in saving some money? Are you interested in good quality and nice price? And are you interested in small order with fast delivery? （提问的方式投其所好）

So please let you know we can offer all this for you, ABC product is the TOP product factory in China more than 10 years. Below is our best seller, please check it. Any interested, more information & FREE SAMPLE(免费样品投其所好) will be provided for you reference.

Hope to hear from you soon. Good Business Start Here!

Thanks & Best regards

Kim

05

澳洲国家的客户

①注意事项

澳洲包括澳大利亚、新西兰等，他们的特点是：

A.认真爽快，乐于交朋友，对陌生人也经常一见如故；

B.讨厌喜欢吹嘘和炫耀的人；

C.对于价格：运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价格低；

D.可靠性：供货商必须能长期保证产品的质量，交货及时并保持联络；

E.灵活性：供货商能接受小批量订货的。

②开发信模板

Dear Mr XXX,

It’s really my pleasure to write this email and I hope even we don’t do business we can be good friend, as we really like Australian people so much, as you are very nice, friendly and honest in your life and business, so I hope we can be friend, my name is Kim form ABC PRODUCT professional manufacture in China. And we got your information from Alibaba.

We trust that our quality and price will give you an edge over your competitors. So hope we can have a long term business with you. Below is our best seller PRODUCET. Please check it. I hope you like any of them, and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.

Hope to hear from you soon.

Thanks & Best regards,

Kim

开发信

在这里特别梳理出了一些针对不同国家的客户的开发信的模板，让外贸业务员可以针对不同的客户去写相应的开发信。以上模板仅供参考，针对自己具体的行业可以做适当修改。祝您不断开单！